the display stand is a brilliant way to create a professional looking exhibition backdrop or exhibition stand that is incredibly portable for its size, and a great way to get all of the elements needed for a successful show. the eco-magnetic frame has a high strength mechanical locking stand, with clip on magnetic bars for real structural rigidity. the frame can be assembled very easily.  all you need to do is pop-up the concertina-like frame into the large backdrop and then clip the magnetic bars into the structure. once you have done this, the graphics will attach easily to the frame.