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9780870054914

Furniture Marketing

by
  • ISBN13:

    9780870054914

  • ISBN10:

    0870054910

  • Format: Paperback
  • Copyright: 1984-04-01
  • Publisher: Fairchild Books

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Supplemental Materials

What is included with this book?

Table of Contents

Furniture Marketing: An Overview
Upholstered Furniture
Case Goods
Other Residential Furniture Products
Furniture Design
Product Development
The Furniture Manufacturing Process
Marketing Through Segmentation, Targeting and Positioning
Marketing Research and Information Systems
The Ultimate Consumer Market
Pricing Methods and Practices
Personal Furniture Selling
Advertising
Sales Promotion and Public Relations
Marketing Channels for Home Furnishings
Furniture Retailing
Furniture Wholesaling
Wholesale Furniture Markets
Physical Distribution and Inventory Management
International Furniture Marketing
Contract Furniture Marketing
New to this Edition
Two boxed features in each chapter with readings written expressly for the text or from furniture industry trade publications such as Home Furnishings News, InFurniture, Furniture Today and Upholstery Design and Management
Chapter that describes how to market residential furniture through segmentation, targeting and positioning
Chapter that outlines the channels of distribution for home furnishings
New and updated photos and illustrations
Instructor's Guide includes course outlines, teaching tips, discussion topics, assignments, additional sources of information, test questions and term projects
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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